# QRION showcase: abandoned cart routing

> How a QRION workflow routes each abandoned cart on its merits: do-not-contact checks, a versioned priority score with reason codes, a sales owner for high-value carts, discounts chosen per customer, and a held-out control group.

Source: https://co-worq.com/examples/abandoned-cart-routing

QRION showcase · Customer retention

# The right cart to the right person, and a discount only where it earns its keep.

Most stores send every abandoned cart the same three emails and the same discount, whether it holds $38 of consumables or a $5,000 treadmill. An abandoned cart routing workflow treats each cart on its merits, and measures whether it worked.

QRION: Abandoned Cart Routing.Abandoned carts routed to a sales owner, a tailored offer, the standard reminder or a control group, with the reasons for each.

Transcript

Every abandoned cart gets the same three emails and the same discount, whether it's $38 of chalk or a $5,000 treadmill. Here's how QRION routes each cart on its merits.

The flat discount goes to people who would have bought anyway, and it teaches customers to abandon on purpose. Meanwhile, the sales rep whose biggest account just walked away from a large cart never hears about it.

This is the abandoned cart routing workflow. Each abandoned checkout is matched to a customer and checked against everything that says don't contact them, an open dispute, a return in progress, a purchase yesterday, no consent. Only then is it scored.

Then it takes one of four lanes, a sales owner for high value cards, a tailored offer for the middle, the standard reminder for the rest, and a held out control group so the results can be measured.

The score is a version policy, not a black box. Points for cart value, a named account, repeat purchases, rising engagement. Points offer customers who abandon just to wait for discount, and the discount is chosen per customer. A single discount for everyone is refused outright.

Here's a live one. Dana Whitfield from Northgate Labs just left a $4,800 card. Her account owner, Megan, has it in her queue within minutes.

Megan sees why it matters without opening another system. The cart, the score, every reason behind it, and the Salesforce task prepared for her. She calls Dana and records what happened.

Every other cart was routed too. A first time buyer gets 5%. A lapsed customer gets 10. A loyal full price buyer gets the reminder with no discount, and so does the customer who abandons on purpose.

And four carts got nothing at all. An open dispute, a return in progress, an order a few hours ago, no consent. Nobody gets an upsell in the middle of a complaint.

Every decision lands in the evidence store, and so does every order that follows. Recovery rate, discount use, how fast owners hear and whether they act, measured against the control group, not assumed.

The right card to the right person, a discount only where it earns its keep, and proof that it works. That's QRION.

## What is an abandoned cart routing workflow?

It is a governed process for abandoned checkouts. Each one is matched to a customer and checked against everything that says not to contact them: an open dispute, a return in progress, a recent purchase, no consent. Only then is it scored and sent down one of four lanes: a sales owner for high-value carts, a tailored offer, the standard reminder, or a held-out control group. Every decision and every order that follows is recorded.

Systems

Shopify, Salesforce, HubSpot

Routing

Sales owner, tailored offer, standard reminder, or control group

Controls

Do-not-contact checks first; no flat discount; deterministic control arm

Showcase

QRION capabilities on demo data; not a customer result

Why the standard sequence breaks

## One sequence for every cart costs money three ways

- ### Discounts go to buyers who would have paid

    A flat discount reaches the large share who would have bought anyway, and it teaches customers to abandon on purpose.

- ### Account owners never hear

    A rep whose biggest account just left a $4,800 cart learns nothing about it. The store's most valuable abandonments get the same email as everyone else's.

- ### Upsells land in the middle of a complaint

    The sequence fires whether the customer has an open dispute, a return in progress or bought yesterday, and nobody can say whether it recovered anything.


The workflow

## One abandoned cart, routed on its merits

Built from the same reusable sub-workflows as the high-value order review: identity, customer view, policy, owner assignment and audit.

1.  1

    System step

    ### Intake

    A Shopify abandoned checkout starts one run per customer within a set window.

    Role

    Shopify

2.  2

    System step

    ### Match the customer

    Identity and customer view from Shopify, Salesforce and HubSpot; anonymous carts handled too.

    Role

    Reusable sub-workflow

3.  Approval gate

    ### Do-not-contact checks

    Open dispute, active return, recent purchase or no consent: no message is sent.

    Role

    Suppression policy

4.  4

    System step

    ### Score and route

    Versioned priority score with reason codes; discount tier chosen per customer.

    Role

    Priority policy

5.  5

    Human step

    ### Owner follow-up

    High-value carts become a Salesforce task for the account owner, with the score and reasons.

    Role

    Account owner

6.  6

    System step

    ### Record and measure

    Lane, discount, owner, control arm and the order that follows, in the evidence store.

    Role

    HubSpot · CRM


What this shows

## Every cart routed by policy, every outcome on the record

A showcase of QRION's capabilities, run on demo data. It is not a customer result or a project estimate.

- ### Discounts are a policy

    In the demo, a first-time buyer gets 5%, a lapsed customer 10%, and a loyal full-price buyer the reminder with no discount. The table changes, not the code.

- ### Silence is a decision too

    Every cart that gets no message is recorded with the reason, so nobody gets an upsell in the middle of a complaint.

- ### The right owner hears

    High-value carts become a Salesforce task for the account owner, with the score and every reason behind it.

- ### Results are measured

    A deterministic control group means recovery is compared against carts that got the standard treatment, not assumed.


Questions

## About this example

Is this a customer result or a project estimate?

No. It is a showcase of what QRION can do, run on demo data. It shows the capabilities a governed workflow uses; it is not a customer result, a project estimate or a forecast of return.

Does an AI model decide who gets a discount?

No. The priority score is a versioned policy with a reason code for every point: cart value, a named account, repeat purchases, engagement trend, and points off for customers who abandon to wait for a discount. The discount tier is chosen by that policy for each customer, and a single discount for everyone is not a supported setting.

Will sales reps drown in cart alerts?

That is the main risk, and the workflow is built to manage it. A cart is a weaker signal than a qualified lead, so the high-priority threshold starts conservatively, and the measure is how many alerts reps act on, not how many they receive. If the ignore rate climbs, the threshold goes up.

Why hold back a control group?

So the lift is measured, not assumed. Each customer is assigned to a control arm deterministically and stays there across abandonments, and every order that follows is recorded against it.

Which systems does it use?

This example uses Shopify, Salesforce and HubSpot, each connected once for the whole organization. QRION works with more than 1,000 business systems, so the same pattern applies to other stacks.

## Sending every cart the same email?

Bring one of your processes to a working session and see how QRION would run it.

[Book a working session](https://calendar.app.google/yF5awaB5GSSMDumE8)[See the high-value order review](https://co-worq.com/examples/high-value-order-review)